Texas Joe’s has teamed up with Cobble Lane Cured to relaunch the Original Jerky Brand.

Original Jerky was founded in 2011 and made small batch artisanal jerky in London using British beef. This product took us to the Dragon’s Den in 2012 and soon thereafter Texas Joe’s was born. Soon after Texas Joe’s jerky launched onto the high street. We first teamed up with Cobble Lane Cured in 2013 to relaunch the small batch jerky that made Texas Joe’s famous.

Cobble Lane Cured are an award winning charcuterie company based in London that provide some of the UK’s top restaurants. They make Original Jerky in small batches using the Original Jerky recipes for big bold flavours.


We Texans really dig the flavour that real wood brings to meat. So we had some special built smokers made for our jerky and we hit them with mesquite and oak for that real Texas BBQ taste.

We don’t take any short cuts. This is a real craft that has been perfected through the ages. It takes 2 and 1/4 kilos to make 1 kilo of our jerky. Our folks fill each bag by hand to make sure you get only the finest jerky known to man. This is the jerky you’ve been waiting for.

A Brief History of Jerky

Jerky is one of the oldest known methods of preserving meat. The word is derived from the Quechuan language of the Incas they called it “Ch’arki” which translated to dried meat. As it evolved it became the go to food for ramblers and roamers.

When the Europeans entered the new world they really dug the buffalo jerky the Native Americans traded with them. They were kind enough to teach these pilgrims how to make jerky and even shared some of their recipes. Soon, no trader, explorer, cowboy or outlaw hit the trail without jerky. It’s truly a timeless treat. So grab a pack of history and hit the road!

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